In a drive to collect 30,000 bottle caps, BRAND’S® pledged to donate 50 cents to the Society for the Physically Disabled (SPD) in Singapore for each cap collected. Through special bins placed all over Singapore, the drive accumulated 90,000 bottle caps – three times the target amount. The metal from the collected caps was then donated to the Prosthesis Foundation in Thailand for creating artificial legs.

An especially heartening story from this initiative saw two young boys from Singapore, who spent an entire month collecting about 800 bottle caps to support the disabled. Cyrus Lee and Karanraj Singh achieved the feat by drinking BRAND’S® Essence of Chicken themselves, as well as roping in family members and even friends of Cyrus’ grandmother to get as many bottle caps as possible.