5 facts you never knew about BRAND’S® Essence of Chicken

5 facts you never knew about BRAND’S® Essence of Chicken

Think you know BRAND’S®? Think again

5 facts you never knew about BRAND’S® Essence of Chicken

BRAND'S® have been the go-to drink to help you get through the mid-day slump. But how much do you really know about this 183-year-old brand? Here are five facts we bet you never knew, so sit tight, grab a bottle of BRAND'S® Essence of Chicken, and get ready to have your mind blown!

BRAND'S® actually originated from the United Kingdom

BRAND'S® isn’t a Singapore brand? Most locals have grown up drinking from the iconic green bottle, but it was actually first invented in the United Kingdom. In 1835, King George was weak and losing his appetite, so H.W. Brand (where the name came from), a chef at Buckingham Palace, brewed a concoction of concentrated chicken essence to help rejuvenate his king. P.S. That also means what you’re drinking today is literally a drink worthy of royalty!

BRAND'S® was a legit medicine for all kinds of sicknesses

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When Mr. Brand retired in the same year, the royal chef recreated the brew for public and it quickly became the miracle cure for illnesses big and small. Whether a flu, tummy-ache, or if you’re just ‘off-colour’, a bottle of BRAND'S® seemed to do the trick. It even became the doctor’s choice when all else fails and patients simply had no strength to consume any other food!

Fun fact: BRAND'S® came to Singapore during the World War II and acutely ill soldiers were found to recover extremely quickly after drinking the Essence of Chicken (likely because the nutrients broken down during the manufacturing process were easier to be absorbed by patients).

BRAND'S® Essence of Chicken used to be called Essence of Life

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BRAND'S® wasn’t just a common man’s medicine. The way it improved concentration and focus in the average Joe was so tangible, it became a supplement for health in general. Whether you’re out for some family fun or in the midst of clinching the next big deal, if you’re looking to enjoy life to the fullest, BRAND'S® is the drink for you. It was, after all, the Essence of Life.

There are almost 50 scientific research papers to date on the benefits of BRAND'S®

Likened to the traditional Chinese double-boiled chicken soup, it’s undeniable the physical benefits BRAND'S® Essence of Chicken offers as a health tonic. But with 50 research papers written about the drink, you’ll realize there’s more to this seemingly small bottle of liquid than you think. In fact, one of the most recent studies explored the cognitive benefits of BRAND'S® Essence of Chicken, and suggested that consuming the drink on a regular basis could in fact lead to a positive relation to the agility of its consumers’ minds!

Number of bottles of BRAND'S® Essence of Chicken sold can fill up a staggering 2650 Olympic swimming Pools

If one small drop in the ocean can create a massive ripple, imagine what 2650 Olympic swimming pools can do! Having sold over 150 million bottles of BRAND'S® Essence of Chicken worldwide (and still counting!), the health brand has changed the lives of many—and it doesn’t intend to stop.

For over 180 years, BRAND'S® has pride itself on helping people improve their quality of life, and its journey is far from over. Nevertheless, if this has piqued your interest in the rich history of the brand, you can browse through old articles of advertisements (like the ones you see here) at Selling Dreams: Early Advertising in Singapore. Organised by National Gallery Singapore, the exhibition will be on from now till 24 February 2019 at the National Library Building, Level 10 Gallery. Admission is free.