What's New


Fuel Up On The Go

Fuel Up On The Go

Grab a bottle of BRAND’S® Essence Of Chicken, warm or chilled at these outlets. Click to find out more!


Get your moves back with BRAND'S ActivMove

Healthy joints are key to a happy, active lifestyle. However, we often take them for granted. Find out how Glenn and The Flying Dutchman keep their joints strong with BRAND’S® ActivMove, through a fun dance challenge!

BRAND’S® - Essence of Chicken x Pokemon

BRAND'S Essence of Chicken for Children x Pokemon

Gonna Collect 'Em All! Get a free limited edition Pokémon bag with every pack of BRAND'S® Essence of Chicken for Children with Vitamin B Complex (2 packs x 6 bottles x 41ml) purchased. Collect all 4 designs today!


BRAND’S Redmart Father’s Day Contest

BRAND’S Redmart Father’s Day Contest

Stand to Win* Singapore Marriott Tang Plaza Hotel’s Marriott Cafe Dining Voucher worth $100* with $25 worth of BRAND'S® Essence of Chicken (Original/ Herbal range) from Redmart in a single receipt.

BRAND'S® – BBN Mother’s Day

Give Your Mum The Best

This Mother's Day, show her how much she means to you with BRAND'S® Bird's Nest. Stand to Win a 2D1N Staycation and dining vouchers.

BRAND'S® – Fairprice Exclusive Promotion 2017

Fairprice Exclusive Promotion 2017

Stand to Win* Mi Air Purifier 1 with $25 worth of BRAND'S® products purchased


BRAND'S® What's New – Events

Body SOS

This event saw BRAND’S® educating the public about superfoods and sharing two nutritious recipes featuring its products.

BRAND'S® What's New – Events

Asian Parenting Summit

To highlight the benefits of mind-boosting foods to parents, BRAND’S® held an informative talk and performed a brain test.