Hope in a Bottle: Habitat for Humanity

Aiming to provide the less fortunate with a place that they can call home, BRAND’S® in collaboration with Habitat for Humanity, launched the Hope in a Bottle programme in May 2010.

The project is a first of its kind in Asia-Pacific, and started with the collection of used BRAND’S® glass bottles in Singapore, Malaysia, Hong Kong, Thailand and Taiwan. The bottles were then repurposed as building material, resulting in low-cost construction that reduced the impact on the environment while granting families proper shelter and security.

Apart from pledging US$100,000 towards the effort, BRAND’S® also sent a team of staff members to Pathumthani, Thailand to help with construction.