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BRANDS 88888 Steps Challenge


Promotion Period: 1st February to 31st March 2017

How to Participate?

  1. Walk 88,888 steps
  2. Take a picture of the steps count on the steps tracker
  3. Present your steps tracker and the picture to any of our redemption booths^

Participating Product: BRAND'S® Essence of Chicken 18sx68ml banded with Step Tracker

Participating Retailer: Fairprice, Giant, Cold Storage, Sheng Siong, Watsons, Guardian & Unity

Prize(s): Redeem a free Limited Edition Essence of Chicken with Western Herbs 6’s x 68ml (worth $23.90) with every 88,888 steps walked, as indicated in the picture of the steps count.

Redemption Booths’ Locations:

Mechanics of the Promotion and Redemption
  • Redemption will be held on 25th and 26th March 2017 at selected redemption booths from 12pm-8pm.
  • Both the picture of the steps count as well as the steps tracker must be presented to qualify for the redemption.
  • Participation in this promotion must be done with the steps tracker given in the BRAND’S® Essence of Chicken 18sx68ml + Steps Tracker, bearing the BRAND’S® logo.
  • One redemption per customer only. While stocks last.
  • BRAND’S® reserve the right to refuse any redemptions.
  • Prizes not collected, redeemed or otherwise received by the 25th and 26th March will be forfeited.
  • No entries will be accepted after 26th March.

Terms and Conditions:

1. By entering this Promotion, you consent to our collection, use and disclosure of your personal data in the manner and for the purposes (i) as set out in part 2 below, and (ii) as set out in our Privacy Statement, a copy of which is accessible on Privacy Policy.

2. The purposes stated in part 1.(i) herein are:

  • the recording of each participant's personal data for entry in this Promotion;
  • the verification of such personal data;
  • the selection of prize winner(s);
  • the delivery of prize(s) to winner(s);
  • such further or consequential use of personal data as is strictly necessary in the operation of this Promotion;
  • unless you withhold consent, to receive information on marketing activities, promotions, discounts, events, special offers and new products and services from Cerebos Pacific Limited ("Cerebos"), whether by phone, SMS, e-mail, post and/or fax. You may inform Cerebos of your decision to withhold such consent by e-mail at; and
  • unless you withhold consent, the use of each participant's name, likeness, image and/or voice in the event that he/she wins a prize (including photograph, film and/or recording of the same) in any media for an unlimited period without remuneration for the purpose of promoting this Promotion (including any outcome), and promoting any products manufactured, distributed and/or supplied by Cerebos.

3. This Promotion is open to all Singapore citizens and permanent residents except Cerebos' employees and their family members, and those of participating retailers and/or agencies associated with this Promotion.

4. Persons below 18 years of age are required to seek parental consent before participating in the Promotion.

5. Participants are to ensure that all particulars submitted are complete and accurate. Cerebos reserves the right to disqualify any participants who provide inaccurate or incomplete particulars.

6. Cerebos shall not be liable for any loss or damage suffered in connection with this Promotion, howsoever arising, including, without limitation, any error in any computer system or equipment or any lost or delayed entries.

7. Prize(s) are not exchangeable for cash, credit and/or any other items in part or in full.

8. Notwithstanding anything herein, Cerebos has the absolute discretion to determine the eligibility of a participant in participating in the Promotion or receiving a prize. Cerebos' decision on all matters relating to or in connection with the Promotion is final and no correspondence or claims will be entertained.

9. Cerebos reserves the right to amend these terms and conditions and the details of this Promotion or to suspend or terminate the Promotion at anytime without prior notice or liability to any person.

10. Cerebos reserves the right to replace the prize(s) with other(s) of similar value should the prize(s) be unavailable for any reason, without prior notice. Cerebos does not make any warranty or representation to the availability, fitness for purpose, suitability of use and quality of any prize(s) and does not accept any liability in respect of such prize(s). Cerebos is not an agent of the supplier/ merchant of the products and services comprising the prizes or vice versa. Any disputes should be resolved directly with the supplier/ merchant. Redemption and use of the prizes are also subject to the terms and conditions of the supplier/ merchant.

11. By participating in this Promotion, participants agree to be bound by the terms and conditions of this Promotion and the decisions of Cerebos. Failure to comply with these terms and conditions will result in disqualification from the Promotion.

12. Cerebos reserves the right to draw a reserve winner or winners to replace a winner who is subsequently disqualified or whose prize is forfeited for any reason whatsoever.

13. These terms and conditions are governed by Singapore law.